Safeguarding Manufacturing Customer Relationships

[dot_recommends] November 1, 2021 Manufacturing Trends, Manufacturing Business Strategy

Three Ways to Keep Your Customers Close During the Supply Chain Crunch

safeguarding manufacturing customer relationshp during the supply chain crunch requires strategic trust building

Concerned about customers moving to other suppliers due to supply chain disruptions? You’re not alone. Safeguarding manufacturing customer relationships has become a top concern for many of our partner companies.

We Can’t Just Wait It Out!

Analysts predict that that supply chain challenges will continue into 2022. The recent steps to open some ports 24/7 will only affect 5% of containers. That means 95% of containers remain mired in a complex global traffic jam.

So how do you keep customers on board while you weather the supply chain storm?


Three Ways to Keep Your Customers Close

Trust has tremendous value for customers. Here’s a three-prong approach I’ve seen companies employ to build and maintain trust:

1. Be proactive to protect your relationship.

This tip is about making sure customers know that they can still trust you to be forthright. Get ahead of anticipated problems. Complete transparency works best.

2. Be the connecting point between your customers and alternatives

While you’re getting ahead of the problem, identify alternative suppliers. Come to your customer with a reliable connection when you can’t deliver what they need. This way you position yourself as a trusted advisor.

3. Maintain your relationship through ongoing communication

This relationship tip is probably something you’re already doing. But it’s worth mentioning here: Don’t wait for a transaction to reach out to customers. Stay in touch. Check in on how they are doing, especially now.

It all comes down to being a partner, not a vendor.

Safeguarding your manufacturing customer relationships relies on maintaining trust. Avoid the temptation to go into silent mode until the threat passes. We’re all under stress right now. Open the channels of communication and get through the supply chain storm with your customers.

I’ve shared three ways to keep customers close. What others have worked for you? Connect with us on LinkedIn or Tweet us. We’re always happy to talk.

Managing Partner


Photo by frank mckenna on Unsplash

Managing Partner | + posts

With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.

Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.

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