Buyers have hard jobs, so how can you, as an industrial manufacturer, make it easier for them? A full 77% of B2B buyers describe their most recent purchase as “very complex or difficult.” Simplify the buyers’ journey and see results in terms of sales growth and higher conversion rates.
First, the buyers’ journey isn’t linear, though we often think of it that way. Second, buyers have several job tasks to complete when selecting new suppliers. Each one requires effort and resources.
Customers are 3x more likely to buy a bigger deal with less regret when suppliers provide helpful information in advancing the purchase process. This means a win-win situation for both buyers and sellers!
Decisions also tend to involve multiple stakeholders. So, buyers need to collect and present information to gain consensus on the sourcing decision. Are you providing the information they need in an easy-access way?
When you create content to support the buyers’ purchase process, you have a bigger impact on their decisions. How can you make sure you keep buyers happy? Provide them with readily available information throughout the purchase process.
Website and email content combined with marketing automation empower sellers to elevate customer engagement and increase sales. Ready to take action? StratMg is here to help you simplify the buyers’ journey. Contact us to start the conversation!
–parin
Managing Partner
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
