More companies are benefiting from using social listening tools for small businesses. How can manufacturers and other B2B companies optimize the return on social listening?
Social listening, or social media monitoring, empowers your company to respond to online conversations. You use software tools to get notified and respond to social media conversations that interest you.
At the minimum, companies usually monitor for mentions of their company and brand names. Some companies go as far as monitoring for topics of interest in online conversations.
The benefits of social listening include the following:
Investing in social listening tools for small businesses means deciding what to track.
Consider your available time and prioritize as follows:
Social listening means you get to control the online narrative about your brand.
You gain trust and respect with rapid, friendly, professional comments, shares, and responses to alerts.
Responses work best when they are real-time, but that’s not always practical. Get as close as you can to real-time responsiveness to make the best impression.
At StratMg, we recommend a holistic approach to small business and manufacturing marketing strategy. We’re happy to talk with you about strategies that fit your business goals. No strings attached!
If you’re looking for a list of social listening tools, G2 provides reviews of social media monitoring software.
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