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lead generation in manufacturing

manufacturing marketing action items - graph shows the top content types used by manufacturers: email newsletters (81%), blog posts/short articles (79%), pre-produced video (79%), infographics (66%), and case studies (65%)

Manufacturing Marketing Action Items

  Being strategic about where you focus your activities as marketer will help you get the most out of...
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B2B online sales strategies must be based on this:Gartner research finds that when B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers. When buyers are comparing multiple suppliers‚ the amount of time spent with anyone sales rep maybe only 5% or 6%.

B2B Online Sales Strategies for Today’s Buyers

In today’s world, buyers expect on-demand availability of product and seller information. As more of the buyer’s journey takes...
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Nostalgia Marketing Content Strategy - target the hour main emotions

The Power of Nostalgia Marketing Content Strategy

Nostalgia Marketing has become one of the most popular social media trends of 2021. It’s easy to see how...
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B2B Marketing Tactics ROI - the chart shows that 50% of B2B marketers said email has the high ROI, 43% said Search Engine had high ROI, 34% endorsed Content Marketing, 32% endorsed Live Events, 23 endorsed social media, 16% endorsed PPC/Display ads, 13% endorsed Telemarketing as having high ROI, 11% endorsed retargeting, and the remainder got less than 10% endorsement.

B2B Marketing Tactics ROI: What the Data Says

Which B2B Marketing Tactics Produce the Highest ROI? Today’s industrial manufacturing marketers have many tactics to choose from: Email,...
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shows a graph from 2008 to 2020 with monthly podcast listening by percentage of the U.S. Population 12+ years old. 9% listened to podcasts in 2008 and 37% listened to podcasts in 2020. This is why trends in manufacturing advertising include the increased use of podcast ads.

Trends in Manufacturing Advertising: Podcasts

B2B spending on print advertising continues a steep decline, -9.82% from 2019 to 2020. So where are manufacturers spending...
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e-commerce in manufacturing businesses grew to 67.3% of sales in 2018

What’s Driving Growth Now: E-commerce in Manufacturing Businesses

The future is now when it comes to the importance of e-commerce in manufacturing businesses. For optimal revenue growth,...
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Past Posts
September 29, 2022

B2B Manufacturing Marketing Strategy –…

September 13, 2022

9 B2B Email Marketing Tips…

July 26, 2022

Honing Your Manufacturing Marketing Message

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