Being strategic about where you focus your activities as marketer will help you get the most out of your time, energy, and budget. That’s why I want to share four manufacturing marketing action items that will boost your business growth in the coming year.
As shown above, manufacturing marketers lean heavily on content in email newsletters, blogs, pre-produced video, infographics, and case studies. All of these serve as examples of valuable content. Consider developing content that fills in gaps. Maybe it’s time for a new case study or infographic?
Blogs present an excellent medium for content at every step of the buyer’s journey. Use blogs to achieve these objectives:
Remember video content gets results.
High-value content, tightly-focused blogs, and properly tagged video content will all improve your SEO. Search Engine Optimization (SEO) gains you maximum exposure to your target audience. That’s why SEO plays an outsized role in achieving sustainable company growth.
I encourage you to consider implementing these four manufacturing marketing action items in the coming year. As always, we’re about results. See our Portfolio for more ideas about how to supercharge your sales. Or, if you prefer, get in touch!
–parin
Managing Partner
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
