The Power of Nostalgia Marketing Content Strategy

[dot_recommends] June 21, 2021 Manufacturing Marketing Tactics

Increase Sales Using Nostalgia and Emotions in Manufacturing Marketing

Nostalgia Marketing Content Strategy - target the hour main emotions

Nostalgia Marketing has become one of the most popular social media trends of 2021. It’s easy to see how Cheerios brand can use Nostalgia Marketing, but how can you, as an industrial manufacturer act on this marketing trend?

Triggered by the COVID-19 pandemic, lockdown spiked the usage of Nostalgia Marketing content strategy. As life transitions back to normal, this marketing tactic continues to inspire customers to complete purchases.

Why Use This Marketing Strategy?

So, what’s behind Nostalgia Marketing success? Well, it’s not as complicated as it seems. It all comes down to creating content that resonates emotionally with your customers.

Increase Sales

Nostalgia, with its connection to emotion, has been shown to increase sales. According to research published in Science Daily, people are more interested in pursuing products when recalling past memories.

Like consumer brands, industrial manufacturing companies have found B2B marketing success with Nostalgia Marketing. After all, B2B buyers feel emotions, too.

Marketers can create a positive connection between the company brand and consumer emotion. Use Nostalgia Marketing to connect with your buyers’ emotions at the end of their buyer’s journey, when they are ready to make a decision.

Connect with Millennial Buyers

The success of Nostalgia Marketing ultimately comes from understanding the target audience. Aiming at a clear demographic adds to the effectiveness of the campaign.

Nostalgia Marketing has proven to resonate particularly well with millennials. And millennials continue to occupy more buyer positions within companies.

How Nostalgia Marketing Can Benefit You

Nostalgia Marketing is more than just a trend, it can be used as a successful marketing strategy. The following items are steps you can take to implement Nostalgia Marketing.

  • Know your marketing goals
  • Emphasize company history or expertise
  • Craft messaging around the four basic emotions:
    • Happy
    • Sad
    • Afraid/Surprised
    • Angry/Disgusted
  • Implement an empathetic message

Nostalgia Marketing content strategy is changing the current digital landscape. If you’d like to strategize how Nostalgia Marketing can work for you, we’re here to help. Contact us to continue the conversation!

–parin
Managing Partner

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