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manufacturing marketing strategy

Image shows the Real Manufacturing GDP CAGR 2009-2019 from NIST and MEP data and shows one impact of manufacturers working with local MEP centers state by state

Working With Your Local MEP

  Data shows that America’s small and mid-sized manufacturers benefit from the MEP National Network™ of centers located in...
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Graphic shows key drivers for B2B Buyers sharing content. 52% share content the tells a strong story that resonates with their buying committee. 45% share content that includes relevant/shareable links that they can share immediately. 44% share content that is packed with shareable stats and quick-hitting insights. 40% share content from influencing peers, other internal stakeholders on the buying team. 32% share content that is ungated and easier to share with colleaugues.

What B2B Buyers Want

B2B buying is hard. What B2B buyers want is help along the way from you, a potential source. But...
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when you're building a B2B YouTube channel, consider how you will measure success. The graph shows metrics marketers use to measure success of video content as follows: video engagement 62%, video views 61%, Leads/clicks 60%, brand awareness 44%, customer engagement/retention 41%, bottom line sales 27%, and other 7%

Building a B2B YouTube Channel

Details matter when building a B2B YouTube channel. Your YouTube channel is so much more than a library of...
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The graph shows that B2B Digital ad spending rose dramatically from 2017 to 2021, from $4.28 billion in 2017 to $9.03 billion in 2021

B2B Manufacturing Marketing Spending Strategy

Some B2B businesses experiencing capacity limitations are asking what to do about marketing spending this year. Others see opportunities...
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2B Marketing Video Types: The top three are presentations (used by 65% of marketers), ads (used by 57% of marketers), and "explainers" (used by 47% of marketers)

B2B Marketing Video Types

  This first post of our new B2B video content strategy series covers B2B marketing video types. What kinds...
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B2B Product Customer Priorities in 2021 were Superior Product Quality (37.9%), Trusting relationship (14.7%), Excellent service (11.6%), Low price (10.5%), Superior innovation (18.9%) and Cutomer experience (6.3%)

B2B Product Customer Priorities

  Product manufacturing companies are reporting changing B2B product customer priorities. And, what matters to customers now—superior product quality—looks...
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Past Posts
September 29, 2022

B2B Manufacturing Marketing Strategy –…

September 13, 2022

9 B2B Email Marketing Tips…

July 26, 2022

Honing Your Manufacturing Marketing Message

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