manufacturing

B2B Supply Chain Transparency = Competitive Advantage

Interest in B2B supply chain transparency has climbed in the wake of the disruptions caused by the COVID-19 pandemic....

Marketing budget benchmarks for manufacturers

  Many of our manufacturing clients ask us how much they should spend on marketing. Marketing budget benchmarks for...

Fun Finds Friday: Manufacturing Day!

Happy Manufacturing Day (MFG Day) from all of us here at StratMg! Are you one of the over 400...

Marketing Budget Allocation – Tips & Trends

Last week StratMg Managing Partner Parin Mody reviewed lead conversion and follow-up, and where budget allocation would be the...

Manufacturing Marketing Budget Allocation

Executive Summary of the video above – Sales Growth is a two part function – Lead Generation & Lead...
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