marketing automation platform

Harnessing AI in Manufacturing Email Marketing Campaigns

Artificial Intelligence (AI) technology has reshaped marketing in recent years. We previously covered how AI and content intelligence in...

Cybersecurity and Marketing Automation

When you think about cybersecurity and marketing or sales infrastructure, what comes to mind? As an industrial manufacturing leader,...

Play Ball!

Baseball is back! Limited in-person attendance won’t feel the same as the full crowd, but it’s still a big...

Canada Anti-Spam Legislation is in effect starting today – Highlights

Canada Anti-Spam Legislation, CASL, is in effect starting today. This law is said to be most stringent legislation of...

5 Critical factors to consider when identifying a Marketing Automation Platform

How flexible do you need the MAP vendor to be? Can they help make adjustments to your needs quickly?...

Evolving Marketing Automation Landscape

In summary, the marketing automation landscape is playing out as expected. The big guys (IBM buying SilverPop, Oracle buying...
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