marketing guidance

Manufacturing Trade Show Marketing

If you’re like most of our manufacturing clients, the reduction in trade shows over the past two years hit...

Acquire New Manufacturing Customers with Emotional Appeal

Here at StratMg, we developed a step-by-step method to help you acquire new manufacturing customers. For growth-focused companies, stakes...

Manufacturing Marketing Customer Research

Do you find yourself thinking about customer research and then putting it off? Although manufacturing marketing customer research may...

Trends in Manufacturing Marketing: Online Events

As an industrial manufacturing company, you know the importance of marketing to engineers. Trade events provide opportunities to talk...

Online Cross-Selling and Up-Selling Strategies

Merging customer data with cross-selling and up-selling tactics can accelerate revenue growth for industrial manufacturers. Customization and personalization will...

Digital End-to-End Customer Engagement

  This next installment in our series on ​​Mastering Digital Sales Transformation looks at digital end-to-end customer engagement. As...
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