marketing strategy

Customer Analytics for Manufacturers: Invest to Grow

Do you want to become a leader in digital sales transformation? Make sales truly digital using predictive, data-driven customer...

Manufacturing Marketing Action Items

  Being strategic about where you focus your activities as marketer will help you get the most out of...

Mastering Digital Sales Transformation

B2B customers want a digital sales experience. Industrial manufacturers have been slow to respond. A recent survey found that...

Manufacturing Marketing Differentiation Strategy

As an industrial manufacturing marketer, you have a lot to think about and get done. Even so, I encourage...

Strategic Manufacturing Marketing ROI: Setting Goals & Planning

Your strategic marketing plan needs to include an ROI goal, but what is a realistic strategic manufacturing marketing ROI...

Manufacturing Marketing COVID-19 Recovery

  Manufacturing Marketers Planning for 2022 The pandemic created a massive disruption for manufacturers in 2020. What does manufacturing...
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