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manufacturing marketing customer research will support the 88% of manufacturers focused on a more customer-centric approach

Manufacturing Marketing Customer Research

Do you find yourself thinking about customer research and then putting it off? Although manufacturing marketing customer research may...
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ultimate sales revenue growth: the results of a short- and long-term sales growth strategy 43% growth in organic users to website; 1000+ engage prospects in first six months; 30% increased in qualified leads pipeline; retained sales growth at 2x the industry average

Ultimate Sales Revenue Growth

Long-term growth strategies matter. And, unfortunately, they typically cannot be implemented overnight. That’s why starting with short-term strategies while...
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growth in after-sales service revenue results from 87% of leaders in digital sales transformation practicing collaboration between marketing and sales and sales and after-sales. In contrast strivers and laggards show lower levels of collaboration.

Growth in After-Sales Service Revenue

  By now you may have seen our other posts on leaders, strivers, and laggards in digital sales transformation....
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Trends in Manufacturing Marketing: Visual from market research shows that virtual Online Events Market is growing rapidly

Trends in Manufacturing Marketing: Online Events

As an industrial manufacturing company, you know the importance of marketing to engineers. Trade events provide opportunities to talk...
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A graph shows the challenges B2B companies experiene with e-commerc. This relates to online cross-selling and up-selling strategies. "In 2020, a survey investigated the main challenges encountered by U.S. manufacturers in their current use of e-commerce platforms. 32 percent of them believed the limited product data to be the most challenging issue. Inaccurate inventory information and a long or complicated checkout process were problematic for 30 percent of respondents." Source: Statisa

Online Cross-Selling and Up-Selling Strategies

Merging customer data with cross-selling and up-selling tactics can accelerate revenue growth for industrial manufacturers. Customization and personalization will...
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Capturing leads with content works better with engineers for some types of content. Top performing content with over 40% of engineers saying they would complete a lead form to receive the content was White Papers, CAD Drawings, and IN-Depth Case Studies,

Capturing Leads with Content as Bait

Capturing leads with content placed behind a lead form has become a popular online marketing strategy. However, this tactic...
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Past Posts
September 29, 2022

B2B Manufacturing Marketing Strategy –…

September 13, 2022

9 B2B Email Marketing Tips…

July 26, 2022

Honing Your Manufacturing Marketing Message

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