The unique benefits of digital marketing for small- and mid-sized businesses have more B2B companies prioritizing online strategies.
You may wonder how much you should invest in digital marketing and how fast should you make the transition.
As a partner in digital marketing for manufacturers and other B2B businesses, we often get asked whether it’s worth the cost and effort to invest in digital marketing.
I get it. You manage many moving parts. It can be hard to know where to invest time and resources. You’re in good company.
Here’s a sample of what we’re hearing from B2B companies:
It’s true that successful digital marketing requires a whole new skillset and technology tool box. Given the unique benefits of digital marketing for your company, it pays to find a solution sooner rather than later.
To ease your transition, consider working with a digital marketing partner that knows your industry.
Wondering how to choose a good marketing partner? My next post will provide a checklist for evaluating potential digital marketing partners.
For now, we’d like to hear your thoughts! Connect with us on LinkedIn or Tweet us. We’re always happy to talk.
—parin
Managing Partner
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
