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Why “Old-School” Email Newsletter Lead Nurturing Reigns

Providing relevant information quickly is the top content priority for industrial manufacturing marketers in 2021. Email newsletter lead nurturing...

Happy Memorial Day!

This Memorial Day weekend, let’s recognize we don’t know them all, but we owe them all! Our heroes come...

Harnessing AI in Manufacturing Email Marketing Campaigns

Artificial Intelligence (AI) technology has reshaped marketing in recent years. We previously covered how AI and content intelligence in...

What’s Driving Growth Now: E-commerce in Manufacturing Businesses

The future is now when it comes to the importance of e-commerce in manufacturing businesses. For optimal revenue growth,...

Cybersecurity and Marketing Automation

When you think about cybersecurity and marketing or sales infrastructure, what comes to mind? As an industrial manufacturing leader,...

Industrial Manufacturing Sales and Marketing Working as One

B2B Sales Teams Are Missing 80% of Qualified Leads In today’s complex sales climate, industrial manufacturing sales and marketing...
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