B2B social media research makes sense for small- and mid-sized companies looking for affordable market insight solutions.
All you need to get started is a current team member who understands your industry and knows your brand well. As a bonus, time spent researching on social media can also be spent engaging your customers.
You can learn a lot about your customers and your market by “listening” to online conversations.
B2B social media research will make you better prepared to assist and inform buyers. Use what you learn to gain buyers’ trust!
Have other ideas for learning about your customers? Share them with us on LinkedIn or Tweet us! We’re always happy to hear from you.
Image credit: Saas Advisor
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.