Video marketing requires some heavy lifting in terms of resource allocation. But the benefits of YouTube for B2B marketing make all the effort and expense worth it.
66% of manufacturers increased their video output in 2019, and that trend has likely continued.
Without YouTube, your company is likely missing many opportunities to attract and retain customers. If your main competitors develop a YouTube presence and you don’t, that will put you at a competitive disadvantage.
The good news is that the average cost for video production has come down. As shown in the chart above, in 2021, most companies spent between $100 and $1000 per video.
Are you just getting started? Has your business has experienced the benefits of YouTube for B2B marketing? We’d love to hear your story. Connect with us on LinkedIn or Tweet us. We’re always happy to talk.
–parin
Managing Partner
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
