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Trends in Manufacturing Marketing: Visual from market research shows that virtual Online Events Market is growing rapidly

Trends in Manufacturing Marketing: Online Events

As an industrial manufacturing company, you know the importance of marketing to engineers. Trade events provide opportunities to talk...
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A graph shows the challenges B2B companies experiene with e-commerc. This relates to online cross-selling and up-selling strategies. "In 2020, a survey investigated the main challenges encountered by U.S. manufacturers in their current use of e-commerce platforms. 32 percent of them believed the limited product data to be the most challenging issue. Inaccurate inventory information and a long or complicated checkout process were problematic for 30 percent of respondents." Source: Statisa

Online Cross-Selling and Up-Selling Strategies

Merging customer data with cross-selling and up-selling tactics can accelerate revenue growth for industrial manufacturers. Customization and personalization will...
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Build a resilient supply chain to reduce the lost earnings from supply chain disruption as shown in this visual. Losses varied by industry. According to a 2020 study, a 100-day persisting disruption to both production and distribution supply chains can cause a 90 percent decline in earnings before interest, taxes, depreciation, and amortization (EBITDA) of a commercial aerospace company. Source: Statista

Build a Resilient Supply Chain: 8 Tips for Success

Supply Chain Disruptions Continue We didn’t need Resilinc to tell us that the supply chain disruptions from the COVID-19...
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Digital End-to-End Customer Engagement is one way to increase customer-centric traits as a company. The visual shows that "Customer-centricity (58%) ranks as the most important organizational characteristic in establishing a truly 'digital-native' culture, according to an Econsultancy survey of relevant senior staff .... Being data-driven (40%) also emerges as a key characteristic, per the report, with these top 2 characteristics also considered most important in an effective leader for the digital age." (Marketing Charts) The chart also shows that 28% thought "innovative" was the most important; 38% thought "collaborative" was the most important, and 26% chose "agile" as the most important.

Digital End-to-End Customer Engagement

  This next installment in our series on ​​Mastering Digital Sales Transformation looks at digital end-to-end customer engagement. As...
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Capturing leads with content works better with engineers for some types of content. Top performing content with over 40% of engineers saying they would complete a lead form to receive the content was White Papers, CAD Drawings, and IN-Depth Case Studies,

Capturing Leads with Content as Bait

Capturing leads with content placed behind a lead form has become a popular online marketing strategy. However, this tactic...
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customer analytics for manufacturers: leading companies plan to invest $18 million in customer analytics tools in the next 3 to 5 years while strivers plan to invest $14.8 million and Laggards plan to invest $14.3 million.

Customer Analytics for Manufacturers: Invest to Grow

Do you want to become a leader in digital sales transformation? Make sales truly digital using predictive, data-driven customer...
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September 29, 2022

B2B Manufacturing Marketing Strategy –…

September 13, 2022

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July 26, 2022

Honing Your Manufacturing Marketing Message

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