Manufacturing Marketing Strategy

How Manufacturers Get Found in AI Search: ChatGPT, Google AI Overviews and Perplexity

How manufacturers get found in ChatGPT, Perplexity and Google AI Overviews: seven practical steps to earn AI citations and...

B2B Manufacturing Marketing Strategy – How to Stand Out

Marketing for manufacturing companies has typically never been about being in the public space. Lead generation was the responsibility...

Reshoring Talk Turns into Action: 2022 Supply Chain Update

What does the reshoring trend mean for your manufacturing company? In this 2022 supply chain update, I focus on...

How to choose a B2B digital marketing agency

As a business owner, you may be wondering how to choose a B2B digital marketing agency. You have industry...

Manufacturing Marketing Budget Benchmarks for Manufacturers

  Many of our manufacturing clients ask us how much they should spend on marketing. Marketing budget benchmarks for...

Manufacturing Marketing Buyer Personas

    Manufacturing marketing buyer personas commonly hold one of four titles: Procurement Manager, Design Engineer, Maintenance, Repair, &...
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