Manufacturing Marketing Strategy

B2B Manufacturing Marketing Strategy – How to Stand Out

Marketing for manufacturing companies has typically never been about being in the public space. Lead generation was the responsibility...

2022 Supply Chain Update: Reshoring Talk Turns into Action

What does the reshoring trend mean for your manufacturing company? In this 2022 supply chain update, I focus on...

How to choose a B2B digital marketing agency

As a business owner, you may be wondering how to choose a B2B digital marketing agency. You have industry...

Content Marketing for Manufacturers

What did manufacturers have to say about content marketing success in manufacturing for 2021?  That main takeaway I got...

Marketing budget benchmarks for manufacturers

  Many of our manufacturing clients ask us how much they should spend on marketing. Marketing budget benchmarks for...

Manufacturing Marketing Buyer Personas

    Manufacturing marketing buyer personas commonly hold one of four titles: Procurement Manager, Design Engineer, Maintenance, Repair, &...
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