Content marketing for industrial manufacturing needs to be tied to your overall growth strategy. What exactly do you want your content marketing to achieve? If you’re not sure how to answer that question, it’s time to set goals for your content to ensure it supports your sales growth.
To be sure your marketing team or partner agency produces strong content for your business, talk about your goals. Each aspect of your marketing serves a purpose. What goal—or goals—does your content support?
What you need from your content depends on your business growth strategy. (If you need to back up and rethink your growth strategy as an industrial manufacturing company, we can help with that!)
Here are the most common industrial manufacturing content goals we see:
Of course, content marketing for industrial manufacturing requires content for every stretch of the buyer journey. Still, your content priorities should match specific goals. Goal setting is the first step to generating content that reaches the right prospects at the right time with the right message.
Contact us to have a conversation about what content marketing goals make the most sense for your business.
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.