What role does social media play in manufacturing customer retention strategies?
Social media provides a great outlet for manufacturers to nurture relationships with customer companies. Through social media content and actions, companies can show:
The variety of social media content also supports brands seeking to be authentic and relatable.
Crafting content specifically for current customers—not for new lead generation—forms the foundation of your social media strategy for customer retention. But that’s only the first step.
What do we mean by content for current customers? Here are some ideas to get you started:
Once you’re putting out content that supports your manufacturing customer retention strategies, you’re ready to take social media to the next level. Legitimacy through content gets reinforced by legitimacy through action.
Next week, I will write more about how manufacturers are engaging directly with customer companies on social media to build stronger relationships.
Until then, I invite you to check out this post on website content strategies for customer retention if you missed it.
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.