Manufacturing Customer Retention Strategies: Social Media Content

[dot_recommends] November 17, 2021 Manufacturing Marketing Tactics

Content Marketing for Manufacturer Customer Retention: Part II

manufacturing customer retention strategies include social media. This image shows the ranked effectiveness of social media platforms for B2B marketing. LinkedIn has top place, followed by Twitter, then YouTube, Slideshare, Vimeo, Facebook, Pinterest, Instagram and Google+.


What role does social media play in manufacturing customer retention strategies?

Nurture Relationships with Content and Actions

Social media provides a great outlet for manufacturers to nurture relationships with customer companies. Through social media content and actions, companies can show:

  • Customer appreciation
  • Trustworthiness
  • Corporate values

The variety of social media content also supports brands seeking to be authentic and relatable.

5 Steps for Social Media Customer Retention Content

Crafting content specifically for current customers—not for new lead generation—forms the foundation of your social media strategy for customer retention. But that’s only the first step.

  • 1. Strategically craft content for current customers.
  • 2. Post that content and promote it to current customers.
  • 3. Monitor your content for responses and reactions.
  • 4. Engage with those responses right away.
  • 5. Encourage individuals at your company to join the conversation


Types of Social Media Content to Post for Customers

What do we mean by content for current customers? Here are some ideas to get you started:

Seasonal cycle reminders

  • Maintenance schedules
  • Best times to put orders in for the coming year
  • Other time-sensitive content relevant to your industry


Educational Content

  • Show customers helpful information
  • Use video to get ideas across quickly
  • Consider infographics or flowcharts to convey information visually


Once you’re putting out content that supports your manufacturing customer retention strategies, you’re ready to take social media to the next level. Legitimacy through content gets reinforced by legitimacy through action.

Next week, I will write more about how manufacturers are engaging directly with customer companies on social media to build stronger relationships.

Until then, I invite you to check out this post on website content strategies for customer retention if you missed it.

You can also stay connected with us on LinkedIn or Twitter or contact us through our website.

Managing Partner

Managing Partner | + posts

With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.

Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.

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