SEO for Industrial Manufacturing

[dot_recommends] October 20, 2021 Manufacturing Business Strategy

Why SEO is So Important for Your Manufacturing Website

SEO for industrial manufacturing makes sense with a return on marketing spending of $9.50 for every $1.00 spent on manufacturing SEO


Remember when your company relied on word-of-mouth, direct mail, and directory listings to generate new sales leads? If you’re thinking, wait, those are still our main new customer channels, it’s time to take a closer look at website SEO for industrial manufacturing.

For this 2nd post in the Website Wednesdays series, we’re looking at the power of SEO.

How Industrial Manufacturing SEO Works

Optimizing SEO (Search Engine Optimization) makes it easy for buyers, engineers, and procurement managers to find your site online. Think of it like a beacon drawing prospects toward your offerings. The brighter your beacon compared to your competition, the better.

SEO works like this:

  • When you type words into a search engine, you expect to see relevant results.
  • Sites that have been optimized for the search terms entered by users will rise to the top.

You want your website to appear on the first page of search results for terms relevant to your company.

The closer you get to the top, the better! Search data reveals that the first five sites on the Google results list will capture 67.6 percent of all clicks.

What’s So Important About SEO?

Growth. Period.

Without strong SEO, you will miss out on growth opportunities. Leads that could be coming your way will end up on another company’s website.

In the past, buyers and purchasing managers turned to business acquaintances to identify suppliers. In recent years, B2B buyers have rapidly moved their supplier selection process online.

Optimized manufacturing SEO will make sure buyers find your site.

Bonus: SEO Increases Sales Productivity

Using optimal SEO for industrial manufacturing will result in better qualified sales leads. Unlike mass mailings, you will capture the attention of buyers who are in active research mode.

SEO opens the opportunity for you to interact with buyers who are searching for a product or solution your company offers. Eager to learn more? Take a look at our Learning Center! Also, in case you missed it, see the first post in our Website Wednesdays series that covers priorities for manufacturing websites.

Managing Partner | + posts

With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.

Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.

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