Remember when your company relied on word-of-mouth, direct mail, and directory listings to generate new sales leads? If you’re thinking, wait, those are still our main new customer channels, it’s time to take a closer look at website SEO for industrial manufacturing.
For this 2nd post in the Website Wednesdays series, we’re looking at the power of SEO.
Optimizing SEO (Search Engine Optimization) makes it easy for buyers, engineers, and procurement managers to find your site online. Think of it like a beacon drawing prospects toward your offerings. The brighter your beacon compared to your competition, the better.
SEO works like this:
You want your website to appear on the first page of search results for terms relevant to your company.
The closer you get to the top, the better! Search data reveals that the first five sites on the Google results list will capture 67.6 percent of all clicks.
Without strong SEO, you will miss out on growth opportunities. Leads that could be coming your way will end up on another company’s website.
In the past, buyers and purchasing managers turned to business acquaintances to identify suppliers. In recent years, B2B buyers have rapidly moved their supplier selection process online.
Optimized manufacturing SEO will make sure buyers find your site.
Using optimal SEO for industrial manufacturing will result in better qualified sales leads. Unlike mass mailings, you will capture the attention of buyers who are in active research mode.
SEO opens the opportunity for you to interact with buyers who are searching for a product or solution your company offers. Eager to learn more? Take a look at our Learning Center! Also, in case you missed it, see the first post in our Website Wednesdays series that covers priorities for manufacturing websites.