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Content marketing in manufacturing

shows the steps in the B2B buyers journey - need - research - design - evaluation - shortlist - purchase

Honing Your Manufacturing Marketing Message

  What’s your manufacturing marketing message? If you’re wondering what we even mean when we ask this question, you’re...
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content marketing for manufacturers continues to mature according to this data from Global Spec. 6% remain in "First Steps" maturity. 19% say their organization is "Young" at content marketing. 33% report being "Adolescent." 33% report "Mature" and 6% report "Sophisticated."

Content Marketing for Manufacturers

What did manufacturers have to say about content marketing success in manufacturing for 2021?  That main takeaway I got...
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manufacturing customer retention strategies include social media. This image shows the ranked effectiveness of social media platforms for B2B marketing. LinkedIn has top place, followed by Twitter, then YouTube, Slideshare, Vimeo, Facebook, Pinterest, Instagram and Google+.

Manufacturing Customer Retention Strategies: Social Media Content

  What role does social media play in manufacturing customer retention strategies? Nurture Relationships with Content and Actions Social...
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Website Content Strategies for Customer Retention supports profit growth. Images shows that 5% increase in customer retention leads to 25% to 95% increase in profits.

Website Content Strategies for Customer Retention

  For manufacturers, customer retention matters as much or more than lead generation. Often marketers talk about using content...
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SEO Best Practices for Manufacturing. The graph shows the most effective search engine optimization (SEO) tactics worldwide as of November 2017. During the survey, the follower percentage of respondents chose each item as "most effective": 57% chose on-page content; 50% chose keyword research; 46% chose link building; 43% chose website structure; 34% chose meta data and tags; and 32 percent of responding marketers stated that social media sharing was the most effective SEO tactic. Worldwide; Ascend2; Research Partners; November 2017; 279 marketing influencers (64% of whom are primarily B2B (45%) or B2B and B2C equally (19%))

SEO Best Practices for Manufacturing

  For the past two weeks, our Website Wednesdays series has emphasized manufacturing website priorities and the significance of...
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Capturing leads with content works better with engineers for some types of content. Top performing content with over 40% of engineers saying they would complete a lead form to receive the content was White Papers, CAD Drawings, and IN-Depth Case Studies,

Capturing Leads with Content as Bait

Capturing leads with content placed behind a lead form has become a popular online marketing strategy. However, this tactic...
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Past Posts
September 29, 2022

B2B Manufacturing Marketing Strategy –…

September 13, 2022

9 B2B Email Marketing Tips…

July 26, 2022

Honing Your Manufacturing Marketing Message

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