For the past two weeks, our Website Wednesdays series has emphasized manufacturing website priorities and the significance of SEO for industrial manufacturers. Today we will look at SEO best practices for manufacturing.
To come up with keywords, put yourself in the shoes of your target customer. We’ve found that brainstorming answers to these questions will help you get started:
From there, consider which keywords best fit your unique value. For example, sometimes it makes sense to invest in longer keyword phrases.
Longer keyword phrases often cost less and may not be as widely pursued by competitors. Carefully craft keywords to match your buyers’ searches for the best results.
Search engines like Google “read” the metadata on webpages. Metadata includes meta titles, also called “title tags,” and metadata descriptions or webpage summaries.
Search engines use the metadata to evaluate how closely a webpage matches users’ search terms. Also, meta descriptions appear in search results. Good descriptions will encourage users to click through to your site.
I won’t go into technical details here. Suffice it to say that you will lose SEO points for having 404 error pages. Get your web team to create 301 redirects for all 404 errors to yield the best SEO results.
Here’s what we know: Buyers do preliminary supplier screening mostly online. And, getting found is the first step to getting on their list. So, we hope these SEO best practices for manufacturing will be useful for you!
Let us know what you think!
–parin
Managing Partner
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
