email marketing

Manufacturing Trade Show Marketing

If you’re like most of our manufacturing clients, the reduction in trade shows over the past two years hit...

Email Marketing for Manufacturers

Surveys say respondents prefer to receive an HTML email instead of a plain text email but plain text emails...

B2B Marketing Tactics ROI: What the Data Says

Which B2B Marketing Tactics Produce the Highest ROI? Today’s industrial manufacturing marketers have many tactics to choose from: Email,...

Why “Old-School” Email Newsletter Lead Nurturing Reigns

Providing relevant information quickly is the top content priority for industrial manufacturing marketers in 2021. Email newsletter lead nurturing...

Harnessing AI in Manufacturing Email Marketing Campaigns

Artificial Intelligence (AI) technology has reshaped marketing in recent years. We previously covered how AI and content intelligence in...

Marketing Budget Allocation – Tips & Trends

Last week StratMg Managing Partner Parin Mody reviewed lead conversion and follow-up, and where budget allocation would be the...
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