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manufacturing content marketing

B2B website characteristics to help you decide what B2B website homepage content will help your visitors most. Detail in the blog.

B2B Website Homepage Content

Cater to what your buyers want when designing your B2B website homepage content. 79% of B2B website visitors say...
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B2B website content goals should be based on stages of the buyer's journey funnel. This chart shows the top content for each stage.

B2B Website Content Goals for the Buyer’s Journey

Making website improvements? For the best ROI, place your B2B website content goals in the context of the B2B...
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Graphic shows key drivers for B2B Buyers sharing content. 52% share content the tells a strong story that resonates with their buying committee. 45% share content that includes relevant/shareable links that they can share immediately. 44% share content that is packed with shareable stats and quick-hitting insights. 40% share content from influencing peers, other internal stakeholders on the buying team. 32% share content that is ungated and easier to share with colleaugues.

What B2B Buyers Want

B2B buying is hard. What B2B buyers want is help along the way from you, a potential source. But...
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making better B2B marketing videos has become more important now that 71% of B2B marketers use video marketing

Making Better B2B Marketing Videos

  What sets great manufacturing and B2B marketing video apart from the rest? In this third post in our...
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2B Marketing Video Types: The top three are presentations (used by 65% of marketers), ads (used by 57% of marketers), and "explainers" (used by 47% of marketers)

B2B Marketing Video Types

  This first post of our new B2B video content strategy series covers B2B marketing video types. What kinds...
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Benefits of YouTube for B2B Marketing include the high ROI resulting in part from lower costs to produce video content. Average amount spent per video in 2021 as less than $100 for 29%; $101 to $300 by 22%; $301 to $1,000 by 21%; $1,001 to $5000 by 17%; and more than $5K by 10%, as reported by Biteable was

Benefits of YouTube for B2B Marketing

Video marketing requires some heavy lifting in terms of resource allocation. But the benefits of YouTube for B2B marketing...
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Past Posts
September 29, 2022

B2B Manufacturing Marketing Strategy –…

September 13, 2022

9 B2B Email Marketing Tips…

July 26, 2022

Honing Your Manufacturing Marketing Message

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