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Simplify the Buyer’s Journey & Grow Sales

    Buyers have hard jobs, so how can you, as an industrial manufacturer, make it easier for them?...

B2B Online Sales Strategies for Today’s Buyers

In today’s world, buyers expect on-demand availability of product and seller information. As more of the buyer’s journey takes...

The Power of Nostalgia Marketing Content Strategy

Nostalgia Marketing has become one of the most popular social media trends of 2021. It’s easy to see how...

B2B Marketing Tactics ROI: What the Data Says

Which B2B Marketing Tactics Produce the Highest ROI? Today’s industrial manufacturing marketers have many tactics to choose from: Email,...

Manufacturing Marketing Content Strategy: Get It In Writing!

Successful B2B companies are 4x as likely to have a documented content marketing strategy (DCS). Here’s what you need...

Trends in Manufacturing Advertising: Podcasts

B2B spending on print advertising continues a steep decline, -9.82% from 2019 to 2020. So where are manufacturers spending...
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