StratMg-blog

Marketing budget benchmarks for manufacturers

  Many of our manufacturing clients ask us how much they should spend on marketing. Marketing budget benchmarks for...

Manufacturing Marketing Buyer Personas

    Manufacturing marketing buyer personas commonly hold one of four titles: Procurement Manager, Design Engineer, Maintenance, Repair, &...

Manufacturing Trade Show Marketing

If you’re like most of our manufacturing clients, the reduction in trade shows over the past two years hit...

Content Strategy for Manufacturing Companies

You may have seen our posts on setting content goals, the buyer’s journey, prospect engagement, and more. Today we’re...

B2B Advertising Spending Priorities in 2022

B2B advertising spending priorities continue to shift away from traditional toward online marketing. While the growth rate in B2B...

B2B Website Homepage Content

Cater to what your buyers want when designing your B2B website homepage content. 79% of B2B website visitors say...
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