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2B Marketing Video Types: The top three are presentations (used by 65% of marketers), ads (used by 57% of marketers), and "explainers" (used by 47% of marketers)

B2B Marketing Video Types

  This first post of our new B2B video content strategy series covers B2B marketing video types. What kinds...
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manufacturing workforce retention strategies are needed to respond to the relatively weak performance of manufacturing in change in quits levels at the end of 2021. Manufacturing quits increased 33% while retail trade quits increased 18% and transportation and warehousing increased 13%. Construction increased 2% and leisure and hospitality saw a decrease in quits by -2%. The average non-farm quits levels changes was 7%

Manufacturing Workforce Retention Strategies

  Addressing workforce challenges remains a top priority for manufacturers. In part one of this workforce series, we covered...
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Benefits of YouTube for B2B Marketing include the high ROI resulting in part from lower costs to produce video content. Average amount spent per video in 2021 as less than $100 for 29%; $101 to $300 by 22%; $301 to $1,000 by 21%; $1,001 to $5000 by 17%; and more than $5K by 10%, as reported by Biteable was

Benefits of YouTube for B2B Marketing

Video marketing requires some heavy lifting in terms of resource allocation. But the benefits of YouTube for B2B marketing...
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manufacturing workforce recruiting strategies are needed to overcome the fact that the manufacturing sector has been slower to fill jobs than other sectors. The chart shows the percent of jobs recovered as a share of total jobs lost to the pandemic (May 2020-Sept. 2021) and Transportation and Warehousing is at 112%; Retail trade is at 91%; construction is at 82%; Leisure and hospitality is at 81%; manufacturing is at 75%, below the non-farm average of 78%

Manufacturing Workforce Recruiting Strategies

  Continuing workforce issues have leadership looking for manufacturing workforce recruiting strategies. In fact, 38% of manufacturing executives report...
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B2B Product Customer Priorities in 2021 were Superior Product Quality (37.9%), Trusting relationship (14.7%), Excellent service (11.6%), Low price (10.5%), Superior innovation (18.9%) and Cutomer experience (6.3%)

B2B Product Customer Priorities

  Product manufacturing companies are reporting changing B2B product customer priorities. And, what matters to customers now—superior product quality—looks...
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Manufacturing Business Strategies for 2022: Remake supply chains; Accelerate digitalization; Take action on cybersecurity; Redefine and elevate sustainability; Prepare for the future of work

Manufacturing Business Strategies for 2022

  We recently looked at the positive 2022 projections for the manufacturing sector. Today, I’m sharing manufacturing business strategies...
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Past Posts
September 29, 2022

B2B Manufacturing Marketing Strategy –…

September 13, 2022

9 B2B Email Marketing Tips…

July 26, 2022

Honing Your Manufacturing Marketing Message

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