5 Strategies for Optimizing Stability and Growth in 2022
We recently looked at the positive
2022 projections for the manufacturing sector. Today, I’m sharing manufacturing business strategies for 2022.
B2B and manufacturing companies faced many intense challenges in 2020 and 2021. And for many companies, profit margins and operational efficiency continue to be impacted.
Labor and supply chain problems and cybersecurity threats appear likely to be ongoing problems. Regardless of your current business status, you may find these
research-based strategies useful. How to Best Position Your Business in 2022
These 5 strategies support long term business stability, resilience, strength, and growth. 1. Remake supply chains.
Accept that systemwide complications—high demand, rising costs, and slow deliveries—are features of the modern supply chain, not bugs.
Respond by enhancing digital supply network management and data analytics.
2. Accelerate digitalization and advanced manufacturing
agility and strategic intelligence through digitalization. Generate greater operational efficiency by scaling up investment in industrial Internet of Things (IIoT) to automate processes through connected machines.
Consider adopting artificial intelligence technologies for quality management and automated preventative maintenance.
3. Take action on cybersecurity
Elevate attention to cybersecurity in response to
rising threats to the manufacturing and B2B sectors. Join the 83% of manufacturing executives planning to invest more in cybersecurity in 2022.
Make cybersecurity a company-wide responsibility.
Prepare your business to be resilient in the event of an attack—allocate resources to cyberattack response preparation.
4. Redefine and elevate sustainability
Monitor and respond to a rapidly changing environmental, social, and governance (ESG) landscape in 2022.
Protect financial health and competitiveness by ensuring strong ESG ratings.
5. Prepare for the future of work
Set up a reskilling program
Work with marketing to remake your employer brand
Take a strategic look at attracting and retaining workers
We know these bullet points barely touch these critical topics. But hopefully they get you thinking about where to focus for your manufacturing business strategies for 2022.
Watch for upcoming posts that dig deeper into the workforce management strategies. And, as always, get in touch with us on
LinkedIn or Tweet us. We’re always happy to talk!
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.