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Manufacturing Business Strategy

Capturing online B2B sales requires you achieve three things for your buyers: be easy to find, easy to work with, and easy to buy from

Capturing Online B2B Sales

    The key to capturing online B2B sales? Make your customer’s life as easy and predictable as possible....
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Website Content Strategies for Customer Retention supports profit growth. Images shows that 5% increase in customer retention leads to 25% to 95% increase in profits.

Website Content Strategies for Customer Retention

  For manufacturers, customer retention matters as much or more than lead generation. Often marketers talk about using content...
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Managing Manufacturing Cybersecurity Threats requires a strategc approach. This 5 step assessment diagram from NIST guides manufacturers through the response steps: Identify, Protect, Detect, Respond, Recover

Managing Manufacturing Cybersecurity Threats

Lately I have been talking with our partner companies about how they are managing manufacturing cybersecurity threats. In the...
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Rising manufacturing cybersecurity threats shared by all sectors. This statistic shows the types of cybercrime attacks most commonly experienced by companies in the United States in 2019. Phishing accounted for 38 percent of data security incidents of U.S. companies. Network intrusion was 32%. Inadvertent disclosure was 12%. Stolen or lost device or records was 8%. System misconfiguration was 5% of cyberattacks

Rising Manufacturing Cybersecurity Threats

  Lately we’ve been hearing more about rising manufacturing cybersecurity threats. Ransomware, phishing and other cyberattacks against manufacturers grew...
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Manufacturing Cash Flow Challenges are one reason for increased digitalization of accounting functions (92.5% currently digitizing), invoicing (60.8% currently digitizing), payments processing (51.0% currently digitizing), and payment tracking (47.8% currently digitizing)

Manufacturing Cash Flow Challenges: Invoicing

  With all the economic challenges, our manufacturing partners have been seeing more late payments and unpaid invoices.  Extended...
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safeguarding manufacturing customer relationshp during the supply chain crunch requires strategic trust building

Safeguarding Manufacturing Customer Relationships

Concerned about customers moving to other suppliers due to supply chain disruptions? You’re not alone. Safeguarding manufacturing customer relationships...
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Past Posts
September 29, 2022

B2B Manufacturing Marketing Strategy –…

September 13, 2022

9 B2B Email Marketing Tips…

July 26, 2022

Honing Your Manufacturing Marketing Message

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