Choosing a Manufacturing Marketing Partner

Five Essential Traits of a Great Digital Marketing Agency for Your Manufacturing Business

Choosing a manufacturing marketing partner can be tough. You need a digital marketing agency you can trust. This is especially true with e-commerce become more and more important.

With that in mind, here are five metrics to help you pick the right digital marketing agency for your small- or mid-sized B2B business.

5-Point Checklist for Evaluating Potential Manufacturing Partners

Look for these five things when you’re next searching for a B2B digital marketing agency.

1. On-demand results reporting and measurable ROI

• No ambiguity: ROI must be specific, measurable, and time-bound.
• No mysteries: Client dashboards that report on progress and results.
• No surprises: Expect transparency and honesty every step of the way.

2.  Customized strategy and content

• No cookie cutter solutions!
• Expect fresh content that matches your unique company identity, strengths, and value proposition.
• Strategy is based on your goals, budget, in-house capacities, etc.

3. Industry knowledge and a proven track record

• Look for a portfolio of case studies showing success in manufacturing.
• Do client testimonials speak to your concerns?
• Does the agency provide evidence of industry thought leadership?

4. A focus on relationship building

• Do they emphasize relationships? Remember, relationships drive customer retention and profits.
• Evaluate how they see their relationship with you. Are they open to becoming part of your team?

5. Integrated marketing and sales capabilities

• B2B customers want an integrated digital marketing and sales experience.
• To capture online B2B sales, your marketing must integrate seamlessly with your sales team (in-house or an agency team).

I hope these five points support you in choosing a manufacturing marketing partner! Ultimately, the word “partner” is key here.

You’re not looking for a vendor. You’re looking for a relationship that will support your company goals. You’re looking for a partner you can trust to produce results!

What do you look for in a digital marketing agency? Send us your thoughts on LinkedIn or Tweet us. Or get in touch through our website.

—parin

Managing Partner

Image: Statista

Admin

Managing Partner | + posts

With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.

Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.

• Admin

  https://stratmg.com/author/support-stratmg/

  Making Email Marketing Work for You
• Admin

  https://stratmg.com/author/support-stratmg/

  Social Media for B2B Business Growth
• Admin

  https://stratmg.com/author/support-stratmg/

  Content Marketing for Manufacturers
• Admin

  https://stratmg.com/author/support-stratmg/

  Manufacturing Trade Show Marketing