Marketing Automation.

Customer Analytics for Manufacturers: Invest to Grow

Do you want to become a leader in digital sales transformation? Make sales truly digital using predictive, data-driven customer...

Marketing Automation and Personalization for Results

More and more manufacturers are adopting marketing automation and personalization. Over the last 5 years, global marketing automation market...

B2B Online Sales Strategies for Today’s Buyers

In today’s world, buyers expect on-demand availability of product and seller information. As more of the buyer’s journey takes...

B2B Marketing Tactics ROI: What the Data Says

Which B2B Marketing Tactics Produce the Highest ROI? Today’s industrial manufacturing marketers have many tactics to choose from: Email,...

Manufacturing Marketing Content Strategy: Get It In Writing!

Successful B2B companies are 4x as likely to have a documented content marketing strategy (DCS). Here’s what you need...

Harnessing AI in Manufacturing Email Marketing Campaigns

Artificial Intelligence (AI) technology has reshaped marketing in recent years. We previously covered how AI and content intelligence in...
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