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video marketing

consider mobile device optimization to improve SEO for B2B YouTube Videos

SEO for B2B YouTube Videos

    One of the top ways to drive more relevant traffic to your company is through SEO for...
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making better B2B marketing videos has become more important now that 71% of B2B marketers use video marketing

Making Better B2B Marketing Videos

  What sets great manufacturing and B2B marketing video apart from the rest? In this third post in our...
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when you're building a B2B YouTube channel, consider how you will measure success. The graph shows metrics marketers use to measure success of video content as follows: video engagement 62%, video views 61%, Leads/clicks 60%, brand awareness 44%, customer engagement/retention 41%, bottom line sales 27%, and other 7%

Building a B2B YouTube Channel

Details matter when building a B2B YouTube channel. Your YouTube channel is so much more than a library of...
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2B Marketing Video Types: The top three are presentations (used by 65% of marketers), ads (used by 57% of marketers), and "explainers" (used by 47% of marketers)

B2B Marketing Video Types

  This first post of our new B2B video content strategy series covers B2B marketing video types. What kinds...
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Benefits of YouTube for B2B Marketing include the high ROI resulting in part from lower costs to produce video content. Average amount spent per video in 2021 as less than $100 for 29%; $101 to $300 by 22%; $301 to $1,000 by 21%; $1,001 to $5000 by 17%; and more than $5K by 10%, as reported by Biteable was

Benefits of YouTube for B2B Marketing

Video marketing requires some heavy lifting in terms of resource allocation. But the benefits of YouTube for B2B marketing...
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manufacturing competitive advantage trend: virtual showrooms. Image shows that 87% of manufacturers say the sector has gotten more competitive.

Manufacturing Competitive Advantage Trend: Virtual Showrooms

  With 87% of manufacturers reporting increasing competition in the sector, we’re seeing faster and stronger marketing innovation. Virtual...
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Past Posts
September 29, 2022

B2B Manufacturing Marketing Strategy –…

September 13, 2022

9 B2B Email Marketing Tips…

July 26, 2022

Honing Your Manufacturing Marketing Message

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