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Manufacturing Marketing Tactics

Graphic shows key drivers for B2B Buyers sharing content. 52% share content the tells a strong story that resonates with their buying committee. 45% share content that includes relevant/shareable links that they can share immediately. 44% share content that is packed with shareable stats and quick-hitting insights. 40% share content from influencing peers, other internal stakeholders on the buying team. 32% share content that is ungated and easier to share with colleaugues.

What B2B Buyers Want

B2B buying is hard. What B2B buyers want is help along the way from you, a potential source. But...
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making better B2B marketing videos has become more important now that 71% of B2B marketers use video marketing

Making Better B2B Marketing Videos

  What sets great manufacturing and B2B marketing video apart from the rest? In this third post in our...
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SEO for B2B small businesses matters more now than ever as 73% of industrial buyers consider two or more brands before making a purchasing decision.

SEO for B2B Small Businesses

For years now, industrial buyers have operated at the intersection of online and offline. Post-pandemic, we’re seeing a shift...
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when you're building a B2B YouTube channel, consider how you will measure success. The graph shows metrics marketers use to measure success of video content as follows: video engagement 62%, video views 61%, Leads/clicks 60%, brand awareness 44%, customer engagement/retention 41%, bottom line sales 27%, and other 7%

Building a B2B YouTube Channel

Details matter when building a B2B YouTube channel. Your YouTube channel is so much more than a library of...
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2B Marketing Video Types: The top three are presentations (used by 65% of marketers), ads (used by 57% of marketers), and "explainers" (used by 47% of marketers)

B2B Marketing Video Types

  This first post of our new B2B video content strategy series covers B2B marketing video types. What kinds...
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Benefits of YouTube for B2B Marketing include the high ROI resulting in part from lower costs to produce video content. Average amount spent per video in 2021 as less than $100 for 29%; $101 to $300 by 22%; $301 to $1,000 by 21%; $1,001 to $5000 by 17%; and more than $5K by 10%, as reported by Biteable was

Benefits of YouTube for B2B Marketing

Video marketing requires some heavy lifting in terms of resource allocation. But the benefits of YouTube for B2B marketing...
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Past Posts
September 29, 2022

B2B Manufacturing Marketing Strategy –…

September 13, 2022

9 B2B Email Marketing Tips…

July 26, 2022

Honing Your Manufacturing Marketing Message

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